Finger touching purple globe representing Business Intelligence various tools

The Impact of Business Intelligence Tools on Corporate Strategy and Planning

The world of business is becoming increasingly data-driven, and organisations must adapt accordingly to remain competitive. Business intelligence tools (also known as ‘BI tools’) play a pivotal role in shaping corporate strategy and planning, enabling companies to make informed decisions based on accurate data. By harnessing these powerful analytical technologies, businesses can gain a competitive advantage and drive growth. In this article, we will explore the impact of business intelligence tools on corporate strategy and planning.

The Rise of Business Intelligence Tools

Understanding Business Intelligence

Business intelligence (or simply ‘BI’) is the process of transforming raw data into meaningful insights that can inform decision-making. BI tools help organisations collect data about their own business, their competitors and their target audiences, and use it effectively.

Evolution of Business Intelligence Tools

The development of BI tools has been driven by the increasing need for organisations to harness their data effectively. As data volumes have grown and technology has advanced, these tools have evolved to become more sophisticated, user-friendly, and capable of handling vast amounts of information.

Key Features 


If a BI tool is unable to automate its processes then it is no more efficient at delivering useful pieces of business intelligence than an actual human. As a result, automation is a core competency for BI tools.


BI tools need to be able to react to changing audience expectations and tastes, the markets you operate in,  the information you require, and your business goals. All of these requirements mean that a good business intelligence tool will be agile too.

Capacity to create accurate data lineages

In addition to the actual information given to them by their BI tools, businesses frequently need to know where the information the BI tools provide them with came from. For this reason, the ability for a BI tool to create an accurate and easily understood data lineage is also highly important.


Lastly, business intelligence information is, in many cases, highly sensitive, so a good BI tool will need to have robust security measures in place to protect the data that it’s working with, and the insights it provides.

The Impact of Business Intelligence Tools on Corporate Strategy and Planning

Enhancing Decision-Making

BI tools empower organisations to make data-driven decisions, which can have a significant impact on corporate strategy and planning. By providing actionable insights, these tools enable decision-makers to identify trends, patterns, and opportunities that may otherwise have gone unnoticed.

Driving Competitive Advantage

In an increasingly competitive business landscape, companies must leverage their data to stay ahead. Business intelligence tools can provide the insights needed to develop innovative strategies, identify new markets, and uncover untapped growth opportunities.

Streamlining Operations

Efficiency is crucial for any organisation, and business intelligence tools can help to streamline processes and reduce operational costs. By automating routine tasks and providing real-time data analysis, these tools enable organisations to operate more efficiently and allocate resources more effectively.

Improving Collaboration an Communication

Business intelligence tools can also improve collaboration and communication across an organisation, enabling different departments to work together more effectively. By providing a single source of truth, these tools can break down silos and promote data-driven decision-making throughout the company.

TouchstoneBI: Your Partner in Business Intelligence Solutions

TouchstoneBI is a provider of reliable business intelligence solutions to all kinds of businesses – from large established enterprises to startups working in a wide range of industries. We provide BI solutions powered by Microsoft data platforms, with data management (the ingestion of new data and its preparation for presentation by platforms such as Power BI) handled by TimeXtender. Please click the relevant link to learn more about those, or read on to learn more about why we are the best choice to respond to your business intelligence needs.

TouchstoneBI is also a proud member of the Touchstone Group, which comprises a number of other businesses including TouchstoneEnergy and Touchstone Financial Management Services – so why not click the links and see how they can help you today too?

Expertise and Support

The TouchstoneBI team has extensive experience in implementing and supporting business intelligence solutions, ensuring that clients can fully leverage the power of business intelligence tools to enhance their corporate strategy and planning processes

Customised Solutions

Recognising that every organisation is unique, TouchstoneBI offers customised solutions tailored to the specific needs and goals of each client. This personalised approach ensures that businesses can make the most of their investment in business intelligence tools, and achieve their strategic objectives through its use.


What are business intelligence tools?

BI tools are software applications and platforms designed to help organisations collect, analyse, and visualise data to make better-informed decisions. These tools enable businesses to gather insights from their data by transforming raw information into meaningful and actionable knowledge.

How do business intelligence tools impact corporate strategy and planning?

Business intelligence tools play a crucial role in corporate strategy and planning by providing organisations with insights derived from data analysis. By leveraging these insights, businesses can make data-driven decisions, identify new opportunities, and develop strategies to maintain a competitive edge in the market. BI tools help organisations establish key performance indicators (KPIs), track progress towards their goals, and identify areas in need of improvement. Moreover, they enable businesses to forecast trends, assess risks, and allocate resources effectively, ultimately leading to more informed decision-making and better strategic planning.

How can TouchstoneBI help my organisation leverage business intelligence tools?

TouchstoneBI is a leading provider of business software solutions, and by partnering with our team, your organisation can benefit from their expertise in business intelligence tools and best practices. TouchstoneBI consultants will work closely with you to understand your organisation’s unique needs and recommend tailored solutions that align with your strategic goals. They will also provide ongoing support and training to help your team maximise the value of your business intelligence tools, enabling you to make data-driven decisions, improve operational efficiency, and achieve a competitive advantage in the market.


In conclusion, business intelligence tools have a transformative impact on corporate strategy and planning, enabling organisations to make data-driven decisions, streamline operations, and drive growth. Systems such as Timextender, the other MS Azure-based support we can offer and the wealth of BI expertise that you’ll find within the TouchstoneBI team can help businesses harness their data, use things like reporting to gain a competitive advantage, and provide a better service or product to the customer. By partnering with TouchstoneBI, organisations can access a team of experts dedicated to helping them unlock the full potential of these tools and achieve their strategic objectives. Reach out to us now to find out more about how we can help.

The Touchstone Business Intelligence logo