"Performance comes from knowledge. Keep improving your knowledge to keep winning."
Geoffrey Willis, Director of Digital Engineering Transformation, Mercedes Petronas Motorsport
Big Data LDN (London) is one of the largest free to attend data focused conferences in the UK, with its seminars and exhibition stands hosting leading data and analytics experts. There were over 130 leading technology vendors, 150 expert speakers in 9 technical and business-led conference theatres, with real-world use-cases and panel debates.
At first sight you might think this was a technology event, promoting out how to collate, store and then perform statistical analysis of data. The event is much more than that. It brings together the technical elements of infrastructure with the cultural and people considerations to deliver business intelligence and artificial intelligence solutions.
A number of themes came out of the conference, a few of which are detailed below:
It is a team effort to create an effective working environment.
Big Data London demonstrated that technology provides significant benefits and opportunities to organisations. The successful ones are those who bring together the people, the analysis and the data to provide meaningful information, working in an open culture that encourages risk taking and the trialling of ideas.
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 Ephemeral computing allows organisations to demand short bursts of added capacity, enhancing the service for users if there’s a surge of demand, or reduce the service during a lull of activity, without the usual problems which normally accompany such a request.